A great history that comes from afar


The new ASK Group video is now online!

2020 March, 20th

We invite you to watch our new corporate video to stay updated on the latest news about the ASK Group.

Stay tuned and Watch the video here!


ASK do Brasil received the "Super" award from FCA LATAM

2020 January, 17th
During the competition that took place in December 2019 in Betim (MG, Brazil), ASK do Brasil has been awarded by FCA LATAM in the SUPER - supplier performance - program.
The award was given in the OVP segment (optimize value performance): an area of FCA purchasing department that has the aim to look for products and solutions that optimize value with efficiency gains.
Congratulations to the whole ASK team that allowed the achievement of this result.

The JVCKENWOOD Group at CES 2020

2020 January, 12th
The JVCKENWOOD Group exhibited at the Consumer Electronics Show (CES) 2020,  one of the world's largest electronics shows, that was held on January 7-10, 2020 in Las Vegas, Nevada, USA.
The JVCKENWOOD booth #4602 - located at the North Hall of the Las Vegas Convention & World Trade Center - mainly showcased technologies, solutions, and new products based on its core technologies in the fields of visual, audio, and communications systems.
Among them, a new Jeep® Renegade 2020 equipped with KENWOOD Premium Audio System was exhibited and a lot of visitors enjoyed its impressive sound realized thanks to KENWOOD's original technology.
Furthermore, the ASK Group displayed in a private showroom its most innovative products and technologies.

A delegation from the "Ningbo Economic & Technical Development Zone" (NETD) visiting ASK Reggio Emilia

2019 December, 2nd
We are pleased to inform you that, on December 5th 2019, we received the visit of a delegation from the "Ningbo Economic & Technical Development Zone" (NETD)  at our new ASK Reggio Emilia headquarters, located at Innovation Park.
This Chinese government agency is in charge of promoting the economic and technological development of the Ningbo area, encouraging infrastructures and services for the huge industrial park that has been developing in this area, where our Chinese headquarters also resides.
During the meeting, it was also discussed how to further develop our group's activities in the Ningbo area.

"Silver Medal 2019" Award for Sustainability

2019 September, 11th

Also for 2019, ASK GROUP received the "Silver Medal 2019" award, as an important recognition on the evaluation of its Corporate Social Responsibility.
The award was issued by the Ecovadis platform to which some of our customers - such as PSA and RENAULT - are connected for the evaluation of their suppliers.


Silver Medal 2019

Opening of Capannone 18 at Innovation Park, Reggio Emilia

2019 March, 23rd

We are pleased to inform you that on March 29th & 30th, 2019 were held the two opening days of Capannone 18 (#18) at Innovation Park – Reggio Emilia -  the place where the new facility of ASK Reggio Emilia is now located.
In particular on 29th -  the official opening day reserved to Local Institutions, Politics & Journalists -  we also had the honor of receiving the visit of  Mr. Vincenzo Boccia,  the National President of the General Confederation of Italian Industry (Confindustria).
During the official Opening Ceremony, Mr. Boccia stressed the strategic importance of being at Innovation Park, as a place of Innovation and Contamination among different technological companies.

On 30th, it was held instead the open day for the City of  Reggio Emilia, with Factory Tours, Architectural guides & a final fireworks show.

Photo: Reggiane Parco Innovazione Capannone 18 © Schulte-Bunert


ASK as Sponsor of the Master " Sound Technology and Musical Composition"

2019 February, 22nd

We are pleased to inform you that for the academic year 2018-2019, ASK is sponsor of a joint Master between the University of Parma and the A. Boito Music Conservatory entitled "Sound Technology and Musical Composition".

This Master - the only one in Italy presenting a degree awarded jointly by a University and a Music Conservatory - is aimed at composers and graduates who will be able to experiment with advanced "spatial" composition and sound reproduction techniques.

More information at the link http://www.master-stmc.it/   



Conclusion of the Intelligent Antenna project Co-financed by the Emilia-Romagna Region, Italy

2018 November, 2nd

We are pleased to inform you that we have successfully completed the Industrial Research and Experimental Development process for the design and construction of a new type of antenna for cars that brings together in a single module more features related to infotainment, geolocation and remote control of the car by mobile devices.
The project has been co-financed by the Emilia-Romagna region in the framework of the business innovation support programs scheduled by the 2014-2020 POR-FESR.

Project co-financed by the European Fund of Regional Development


ASK at the International Conference on Audio for Virtual and Augmented Reality

2018 September, 13th

As part of the ANM (Active Noise Management) project financed by the Italian Ministery of Economic Development (MISE), the ASK Group contributed to the preparation of a paper called "Individualized HRTF for playing VR videos with Ambisonics spatial audio on HMDs" which was presented at the International Conference on Audio for Virtual and Augmented Reality, held on 20-22 August 2018 in Redmond, WA, USA 2018.
The paper, written with the cooperation of the Engineering Department of the University of Parma coordinated by prof. A. Farina, with whom the Group has been collaborating for a long time, presents an important reference to the EXOFIELD® technology of the parent company JVCKENWOOD Corporation, which we thank for the precious and fruitful cooperation provided for this and other innovative projects.

We invite you to read the summary poster of the article at the link



"Silver Plate 2018" Sustainability Award

2018 August, 4th

The ASK Group received the Sustainability Award "Silver Plate 2018" from PSA, standing out as one of the "consumer electronics" manufacturers with a higher rating than the average of the other PSA suppliers.

A special thanks to all the ASK Quality team which has allowed us to obtain this prestigious result.

Silver Plate 2018

ASK Tunisia won PSA Award "Best Plant 2018"

2018 June, 27th

On June 27th 2018 at the PSA Factory of Kenitra (Morocco), ASK Tunisia won the award "Best Plant 2018".
Once again – like in 2014 -  PSA has recognized the commitment and outstanding services of the employees in ASK Tunisia plant.
Mr. Mohamed Karra - General Manager of ASK Tunisia -  and Mr. Oussema Ben Hadj Ali - Quality Manager of ASK Tunisia -  attended the ceremony and received the important award.


ASK won CAPSA R&D Excellence Award 2018

2018 May, 8th
During CAPSA Suppliers' Conference that was held on March 30th 2018 at Crowne Plaza Shenzhen Longgang City Centre, ASK received the CAPSA R&D Excellence Award 2018

The JVCKENWOOD Group at CES 2018

2018 January, 3rd

The JVCKENWOOD Group is presenting its newest products from the Automotive and Media Service divisions at CES 2018, one of the world's largest Consumer Electronic Shows, to be held on January 9th -12th 2018 in Las Vegas, NV, USA.
The JVCKENWOOD Group is present with a huge booth #4602 located at the North Hall of the Las Vegas Convention & World Trade Center.

In this special occasion, also  ASK Group – that represents one of the growth driver for JKC in the OEM Automotive industry -  will show its shaker product range embedded in the seat of a demo-car and some in-wall type models.

Moreover, in a separate venue located at Suite #30-328 of the Venetian Tower Hotel, ASK Group will demonstrate its Ribbon and Ultra Flat Speaker Patented Technologies with a tallboy speaker system.

Please Visit us in order to experience these amazing technologies!

More info on https://www.ces.tech/



The ASK Group expands in the USA thanks to the Incorporation of ASK USA Inc.

2017 December, 10th
The ASK Group, in order to complete its corporate footprint, is pleased to announce the incorporation of ASK USA Inc.,that took place on October 18th 2017 in Detroit, Michigan, USA.
The new company, added to the other subsidiaries already present in Brazil, China, Germany, Poland and Tunisia, has the aim to better control the US market - of primary interest for the group - providing a valuable technical and commercial support to the customers of this area.
Thanks to this new opening, strongly supported by the parent company JVCKENWOOD Corporation, the ASK group has thus completed its footprint and can now consider itself a group with a global presence.

The JVCKENWOOD Group at IFA Berlin 2017

2017 September, 4th

The JVCKENWOOD Group exhibited its products under the JVC and KENWOOD brands at IFA Berlin 2017,  the largest consumer electronics exhibition in Europe, that was held at Messe Berlin Exhibition Grounds (Berlin, Germany) from September 1st to September 6th 2017.                      
In this occasion, also some ASK products like shakers and ribbon loudspeakers have been shown, suggesting new applications and usage situations for the automotive audio industry.



ASK Group receives GEELY Excellent R&D Supplier Award 2017

2017 May, 3rd

On May 8th 2017, during GEELY annual convention at Hangzhou Intercontinental Hotel, China, ASK Group received the Excellent R&D Supplier award 2017.

The ASK Management attended the ceremony and received the award.
A special thanks to the whole ASK team that with commitment and dedication has allowed us to obtain this prestigious result.


New Article on ASK Group: The Sound of progress

2017 February, 27th

ASK  Group designs, develops and manufactures loudspeakers, subwoofer boxes, amplifiers, antennas and cables for the automotive industry. Barbara Rossi talks to Business Development manager, Alberto Bianchi, to find out more.

Let's read the complete article on Industry Europe e-magazine http://www.industryeurope.net/Automotive/Feature/10379/The-Sound-of-Progress/



ASK receives the FCA Group "Qualitas 2016" award for standardization

2016 December, 7th

On December 14th 2016, at Lingotto Convention Center in Turin, ASK received the "Qualitas 2016" Award, as best FCA supplier for the standardization, thanks to J4 antenna family project: a worldwide project to be implemented across Europe, US and China regions.

Mr. Ruggero Marchetti - CEO of ASK industries S.p.A. - attended the ceremony and personally received the award.
A special thanks to the whole ASK team that with commitment and dedication has allowed us to obtain this prestigious result.


BBAC presents "Excellent supplier " 2015 Award to ASK Ningbo

2016 September, 21st

ASK Ningbo has been rewarded as 2015 BBAC "EXCELLENT SUPPLIER".

Since 2006, ASK Ningbo - China - has been wholly owned by ASK Industries.                           

BBAC is the JV company between Daimler Group and Beijing Auto Group in China.


BBAC presents 'Excellent Supplier' Award to ASK Ningbo

2015 September, 3rd

On 28th August BBAC supplier day ASK Ningbo rewarded as 2014 BBAC "EXCELLENT SUPPLIER".


ASK Ningbo is wholly owned by ASK Industries since 2006 in China.

BBAC is the JV company between Daimler Group and Beijing Auto Group in China.


ASK is now part of JVC Kenwood group

2015 April, 1st

ASK Industries 100% shares have been acquired on 1st of April 2015  by JVC Kenwood Corporation; ASK will act as an autonomous subsidiary of the JVC Kenwood Group.

Both ASK and JVC-Kenwood we are confident that the join of our know-how, product-portfolios in the car-infotainment sector and the advanced technologies together with the industrial synergies will generate additional business growth and will strengthen the services to all our customers.

In particular based on the JVC Kenwood current and innovative products we plan to develop new business opportunities for our current customers; we will also offer to Japanese automobile manufacturers our whole product portfolio.


ASK Group new Logo and Web Site

2015 March, 28th

ASK new web site is from beginning of April on line; we have now a more functional site with a modern style according to the new ASK Logo.

The new company image recalls with the grey waved lines the main and distinguishing knowledge we have in radio-frequency and acoustics.


PSA presents "Best Plants of 2014" supplier award to ASK Tunisia

2014 June, 19th

On 17th of June in the Peugeot Citroen Group headquarter in Poissy ASK Tunisian plant has been named 'Best Plants of 2014'.

With this award PSA recognises the commitment and outstanding services of the employees in the Tunisi plant.

Mr. Mohamed Karra, General Manager of ASK Tunisia, attended the cerimony and received the important award.

ASK Tunisia plant has been established just after the revolution in 2011 and it is dedicated to the production of antenna-cables for the main european customers. With manual and automatic production lines designed in co-operation with our Industrial engineers in Italy the people in the tunisian plant have reached high quality standards and a very good service level to all our customers. The plant is certified according to ISO/TS 16949, ISO 14001 and OHSAS18001.


Launch of the first Mercedes-Benz S-Class with Burmester Premium and Burmester High-End System, driven by ASK Premium and High End amplifier

2013 May, 13th
ASK gets nominated as a supplier of Premium and High-End audio amplifiers for Mercedes-Benz Passenger Cars with Burmester Premium and with Burmester High-End System

First order to ASK by BMW Auto

2012 May, 13th
ASK-Germany is nominated supplier first for audio-amplifiers then also for speakers by BMW.

ASK wins the Daimler Special Award for Innovation

2012 May, 14th

Establishment of ASK Tunisia

2011 May, 14th
The tunisian plant is dedicated to the production of cables for our European customers.

Launch of the first AMG / B&O / ASK Advanced Sound System

2011 May, 13th
ASK gets nominated as a supplier of Advanced Sound audio amplifiers and speakers for Mercedes-Benz AMG Passenger Cars with B&O Advanced Sound System

Launch of the first SDARS antenna integrated in Maserati GranCabrio

2010 May, 14th
Our antenna has been approved after the severe tests conducted in US by Sirius.

Joint venture with Hangsheng Electronics, China

2010 May, 13th
The commercial JV has allowed ASK to enter the important customer FAW-VW (and its subsidiaries)

ASK design first short-rod roof antenna of VW Group

2009 May, 14th
Based on a deep predevelopment phase performed by us together with the VW's technical department.

Launch of the first Porsche Panamera / Burmester /ASK High End System

2009 May, 13th
ASK gets nominated as a supplier of High-End audio amplifiers and speakers for Porsche Passenger Cars with Burmester High-End Sound System

Establishment of ASK China in Ningbo

2006 May, 14th
ASK China is a wholly-owned company, based in the sea-city of Ningbo (Beilun district) connected to Shanghai through the famous Hangzhou-Bay bridge.

First order to ASK by Renault-Nissan Group

2006 May, 13th
We supply antenna-cables to Renault plants in Europe, Korea and China

ASK wins the Porsche Supplier Award

2005 May, 14th
ASK wins the Porsche Supplier Award for the second time

ASK wins the Porsche Supplier Award

2005 May, 14th
ASK wins the Porsche Supplier Award for the first time

Launch of the first Audi / B&O / ASK Advanced Sound System (A8)

2005 May, 13th
ASK gets nominated as a supplier of Advanced Sound audio amplifiers and speakers for the first car ever with B&O Advanced Sound System: the Audi A8

First delivery our products to Porsche

2004 May, 12th
Porsche cars are starting to get equipped with ASK audio system components

First delivery our products to Daimler

2004 May, 13th
Daimler is now one of our main customers

ASK Italy awarded ISO 14001 certification

2004 May, 13th
Other ASK plants in Brazil, China and Poland are now certified according ISO 14001.

ASK is nominated Supplier of the Year

2003 May, 14th

Franco Tontini passes away

2003 May, 13th
His son Paolo takes over management of the company.

Design first glass-antenna system for VW Group Golf-5

2003 May, 13th
The Antenna product portfolio will be significantly enlarged with this development

Launch of the first ASK Digital audio amplifier

2003 May, 12th
ASK gets nominated for the AUDI A6 DSP-MOST Amplifier

ASK Italy and ASK Poland awarded ISO/TS 16949 certification

2001 May, 13th
ISO/TS 16949 will be awarded in the next years by all ASK plants in the world.

Establishment of ASK Germany in Niederwinkling

2000 May, 14th
The main focus is on audio products for German car makers

ASK acquires Zendar

1998 May, 13th
The merge is completed

First delivery OE speakers/antennas to Volkswagen

1997 May, 13th
VW was our first customer in Germany; we supply today all the VW Brands in the world with all our product-lines.

Establishment of ASK Poland

1997 May, 14th
Electric Poland is established (antenna and cable production). A year later, Electric Poland is incorporated into the ASK Group and becomes ASK Poland.

Establishment of ASK do Brazil

1996 May, 14th
ASK do Brazil in Sete Lagoas (Minas Gerais state) has been intended to support FIAT do Brasil with local content and then as base for the expansion in the South American region.

ASK wins its first Fiat Auto "Qualitas" award

1995 May, 13th
In the following years 1999, 2001, 2002, 2003, 2005, 2006 ASK Group has been awarded by FIAT with 'Premium Qualitas'

Purchase of Autosonik by Sipe. Change in company name from Autosonik to ASK

1995 May, 13th
In 1995 SIPE upped the ante in the face of increasing competition on the auto market, taking over Autosonik, which in turn took over Zendar. This marked the beginning of the ASK Group, Italy's largest OEM car audio components company.

First delivery OE antennas and speakers to FIAT

1985 May, 14th
FIAT is our historical customer for all our product-lines starting from the initial after-market deliveries till to the current co-designed projects.

First delivery OE speakers to Peugeot

1983 May, 14th
Peugeot has been our first OE customer, who has trained us in the automotive expectations and quality-standards

Establishment of Zendar (the Antennas Company)

1969 May, 14th
A pioneer in the production of car antennas, Zendar was established in 1969. Thanks to excellent product quality and service, Zendar quickly became the market leader in Italy.

Establishment of Sipe (the Speakers Company)

1967 November, 14th
Società Italiana Prodotti Elettromeccanici (SIPE) was established in 1967 by Olimpio Tontini together with an experienced team to expand beyond the small-scale production of loudspeakers. They started business as a supplier to TV manufacturers (like Mivar, Grundig and Loewe), and then widened its product range with the development of speakers for musical instruments and home hi-fi. In 1980 the nephew Franco Tontini takes over management of the company.

Establishment of Autosonik

1965 May, 12th
Autosonik was established in 1965 as a sales agent for audio components for the auto OEM market and aftermarket. Components were mainly supplied by SIPE (loudspeakers) and Zendar (antennas and cables).